One of the most effective forms of advertising on the Internet today is what is called pay per click advertising. Pay per click is where you only pay for the ad you placed if somebody clicks on it and visits
your sales page. In theory Cheap Chris Jones Jersey , this sounds very simple. Unfortunately, pay per click advertising can eat your sales budget alive if you don't know what you're doing. Hopefully, the following tips will give you a
decent idea of how to set up a pay per click campaign, though it is really a lot more complex than this. My suggestion is to take a good crash course on pay per click advertising and learn as much as you can.

The most popular pay per click search engine is Google Adwords. There are others that are not as expensive to advertise with but the downside is they don't get as much traffic. You have to decide which is more important to you, costs or traffic.

In the case of selling a resale rights package, you are unfortunately behind the 8 ball right from the start. Internet marketing ads are about the most expensive on pay per click search engines. The reason for this is very simple. The competition for the consumer's dollars in the attempt to hook them into the latest money making product is fierce. The top spot in these related categories can run you several
dollars per click. So if you have a product that's only getting you $20 profit per sale, you are looking at a closing percentage that is simply quite unrealistic. However, that doesn't mean you can't
advertise using pay per click search engines.

For starters, you don't need the top spot. The truth is, you don't really need anything near the top spot to make sales with pay per click. It is a known statistic that people using search engines will go as far as page 3 to find something they are looking for. If they haven't found it by then, they pretty much give up. Therefor, setting your cost per click to land you between, say pages 2 and 3 will be more than good enough to get you some decent traffic. In these
positions, usually between 8 and 16, you can get away with costs of less than 20 cents per click. Also, if you narrow down your keywords to just the specific ones for your product, these keywords probably won't cost much at all. Now you've gotten your costs down to the point where your required closing ratio is something a little more realistic.

Also, in placing your campaign you don't want to include the whole world. In most cases you really only want to reach English speaking countries such as The United States, England, Australia and Canada.
This keeps people who probably won't be able to use your product, unless it's bilingual, from clicking on your ad. This also keeps costs down.

Before you even begin your pay per click campaign you want to make sure you have your web site and sales page ready to go. Each click is going to cost you money, site or no. So the last thing you want to do is spend money on advertising for a product that isn't finished or doesn't even exist yet.

You want to test your campaign for about 500 clicks to determine if the product itself is even sellable. If you're not making enough money in those 500 clicks to at least cover you expenses and make a small profit then most likely the product isn't marketable. You may think it is the greatest thing since sliced bread but it's what the public thinks that matters.

Pay per click can be costly and risky. But with the proper fine tuning and testing it can be one of the most powerful forms of advertising on the Internet. It comes down to getting a good education on the process. Google has a great training section. It should get you off to a good start.
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By Gordan Gabrovec

ZAGREB, Sept. 21 (Xinhua) -- US Open champion Marin Cilic, who will compete in the 2014 China Open later this month, said Sunday,"I always feel like home in China and I hope I can win some more there."

Before his trip to Beijing, Cilic told Xinhua in an interview, "I am traveling to China a little earlier than usual because I will do some promotional activities for Li Ning and because I want to have at least five days of practice to adjust to courts and balls."

Cilic always love competing in Beijing where he was a two-time finalist, in 2009 and 2011. The 2014 China Open will run from Sept. 27 to Oct. 5.

"China is always one of the countries that I really like to travel to. The reception is always nice, people from Li Ning where always there to help me. I always feel good there. I feel like at home," Cilic said.

After his triumph in this year's US Open, Cilic was greeted by more than 20,000 people last Tuesday in his hometown Medjugorje in Herzegovina region, the South-western part of Bosnia and Herzegovina, where his story began almost 20 years ago. That was the time when he got his first racquet.

But celebration time is coming to an end. It's time for Marin to get his tennis bag and show his talent around the world.

"I am not tired of tennis. It seems to me that I've spent more energy in the last two weeks on celebrations and other activities that I did on the way to win the trophy in New York," Cilic said.

"Probably there will be more people that would want to meet me. When I won the US Open title I received a huge number of messages through the Weibo social network so I expect a different kind of welcome this time," he said.

With the level of tennis he was playing in New York, Cilic will be among the favorites to win titles at the tournament in Beijing and at Shanghai Rolex Masters next month.

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