Internet advertising has grown a lot during the last years. While Google really boosted the advertising space on the Internet Harold Landry Authentic Jersey , the newest entrant is Facebook. Advertisers are discovering that Facebook is very useful when it comes to targeting different niche markets and demographics. In this post we will discuss 3 powerful Facebook advertising tips that you can use in your campaigns.

Even though many people forget to do it, the first suggestion for advertising on Facebook is to split test your ads. It’s important that you are getting good results because you don’t want to keep investing hard earned money into anything that is not working. Many times, you will find Facebook advertisers that start new ad campaigns with no more than one hundred dollars of pocket money. When they notice that they don’t have good results, they think that the entire Facebook advertising platform is bad. But, this is false. If your ad isn’t getting good response, then maybe you’ll have to work on fixing it. All profitable advertisers realize that in order to get positive results with your ad, you have to test a lot. A productive Facebook advertising tip would consists of using CPM and not CPC to test ads. Understand that CPC or cost per click isn’t that good when it comes to testing because most of the testing takes place on the landing page. It does not allow you to benefit from testing. But you can do things better by testing your ads on CPM or cost per thousand impressions basis and look for those ads that require the lowest cost per click. This is where you might get a low CPC as it compares to the CPC bidding model where you tweak it by bidding for clicks. But when you’re using a CPM model, it will help you discover those ads that give the best performance and bring down the overall cost of your campaign. By using CPM you can tell what CPC rate you should be aiming for so that you can see which ads have great results.

Test your ads performance at different times. A lot of times you will see that an ad does better at a certain time of the day. Although Facebook does not have any features to pick the time of the day when your ads can be displayed, you have the option to turn them off to see which times are providing you the best results. The flaw is that you have to monitor the ads real closely. Until Facebook brings out such feature in the future, this is the only way you can test out various times. In summary, from the above article we come to the conclusion that Facebook advertising can be leveraged to a great extent and profits can be extracted from it. However, to be profitable with it, you have to do tons of testing and tweaking, if you don’t you won’t succeed.

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