Advertising is a marketing concept that entails the creation of specific mass media content designed to drive consumer behavior into taking action regarding a particular product or service. Advertising is also defined as one-way marketing of persuasive information syndicated through various mass media communication channels with the purpose of promoting ideas Cheap George Kittle Jersey , services, or goods. It is said that being creative without strategy is art while being creative with strategy is called advertising.
Lesley Mason is a seasoned marketing and business management professional with a remarkable experience across all tiers of the video production, advertising, and communications realm. Driven by her passion for marketing, as well as her innate tenacity and intellectual curiosity, she joined The Mason Picture Company in 2011 as General Manager. In her current leadership capacity, Lesley Mason focuses primarily on client and supplier management, along with new business development. With 15 years of marketing experience across research, automotive, and consumer goods, she continues to accrue value-adding expertise and become an established advertising professional. For more information about Lesley Mason, please visit wwwlesleymason.info.
Prior to her work with the Motion Picture Company, Lesley Mason performed at an extraordinary level in a full suite of roles with Hasbro, a branded play company with a world class portfolio that features Transformers, Monopoly, Play-Doh, and many more. She progressed from her initial role as Marketing Coordinator for the Asia Pacific market to her last core role as Pacific Product Manager responsible for Girls Toys. Lesley Mason launched her career with Valvoline Australia as Marketing Coordinator, a position that allowed her to hone her marketing skills in the challenging automotive industry. Throughout her entire career, she has always exhibited extraordinary commitment to excellence in all aspects of communications, public relations, brand management, and marketing management. For more information about Lesley Mason, please visit wwwlesleymason.info.
Established in 1994 by Kilner Mason, an award-winning Australian producer and director, the Motion Picture Company provides cost effective campaigns employing a unique blend of video production and creative advertising consultancy. Furthermore, The Mason Picture Company also specializes in comprehensive line of creative writing, development, art direction and media placement services. The company is well known for their complete television production services that cover all aspects of shooting, editing, and imaging. The Mason Picture Company or MPC additionally delivers unsurpassed experience, cost effectiveness, cutting edge equipment, expertise, and excellence proven across a diversity of brand advertising and public information campaigns. To learn more about the Mason Picture Company, please visit wwwmasonpicturecompany.
Lesley Mason features an inspiring professional journey revealing a track record of success and achievement. She also fosters a solid academic foundation that enhanced her extraordinary performance in the highly competitive marketing arena. She completed her Bachelor's Degree of Commerce in Marketing with the University of Western Sydney and advanced her training with an MBA in Business Administration, Electronic Commerce, and Marketing, which she received from Charles Sturt University. Lesley Mason also maintains professional memberships with relevant groups and associations in her field, such as the Australian Institute of Management and the Film and TV Professionals. Furthermore, she earned inclusion into the 2013 Edition of the Stanford Who's Who Black Book for having demonstrated outstanding achievement in the video production and advertising industry. For more information about Lesley Mason, please visit wwwlesleymason.info. Picture this: Your prospect has just learned about one of your products or services, and is now ready to buy from you. How you handle the next critical step can make or break the sale.
Always keep in mind that most consumers are understandably wary. They won't hesitate to abandon an intended purchase if they encounter doubts or inconvenient snags in the process.
I invite you to do a bit of honest self-examination when considering the following tips, since problems in this area may be costing you dearly in lost sales, right this very minute.
Acting to improve on what you discover could very well help boost your sales immediately.
1) How Easy Is It for Your Customers to Access Information Needed to Buy From You?
a) For example, does the design of your web site make it hard to navigate, or is the information needed to complete a transaction within easy access to your customers, with minimal mouse clicks?
Poor navigation is but one of many, many different snags that hinder web site sales. Problem is, most site owners, designers, and webmasters don't realize how much more a site could sell, if it were only more user-friendly.
b) While you may wisely reduce the amount of repetitive customer service issues by answering questions through a F.A.Q., (an acronym for Frequently Asked Questions) etc., some prospects may yet have additional questions not covered in it.
Do your prospects have a way to contact you to have such questions answered, and do you have an efficient system in place for answering them, promptly and efficiently?
Is the form of contact convenient to your prospects?
2) What Forms of Payment Do You Offer Your Customers?
a) Do you require your customers to send payment to you by check, cash or money order only via regular postal mail? If you're selling online and not accepting credit cards, you're likely losing many sales.
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